Beijing Happy Valley Wonder Trend Play Festival Opens with Strategic Chimeng Island Partnership

Key points

• The 2026 Beijing Happy Valley Wonder Trend Play Festival officially opened on the evening of September 25, 2026.
• The event links IPs including Chinese Paladin 7, Valorant: Source Energy, Paper Bride 9, Ten Days Finale and Chimeng Island to create six themed zones.
• The park features seven horror houses covering Chinese folk themes and puzzle challenges, with over 100 performances staged throughout the day.
• More than 300 NPCs are deployed across the park, letting visitors join identity-based deduction games in zones such as Ten Days Finale.
• At the opening ceremony, Beijing Happy Valley and Chimeng Island signed a strategic cooperation agreement, upgrading from periodic event collaboration to long-term, systematic deep cooperation.
• Chimeng Island will first move into the Dessert Kingdom area, upgrading street scenes, performances and horror houses.
• The two sides will later pursue full-scenario immersive development of the area and launch themed dining and co-branded limited-edition trendy toys.
• On the opening night, the Sanyuan Mid-Autumn Wonderful Night event was held concurrently, with the Sanyuan brand ambassador and over a thousand visitors lighting the 'largest moon in Beijing'.