Scenic Area Association Promotes 'Small and Beautiful' Cases to Lead Asset-Light Transformation
The China Tourist Attractions Association showcased a 'Small and Beautiful' scenario innovation case exhibition at the 2026 China Culture and Tourism Industry Expo, featuring 27 selected cases focusing on historical regeneration, intangible cultural heritage activation, rural tourism, and more. Deputy Secretary-General Rong Liping stated these cases feature low investment, creative ideas, high feasibility, and replicability, aiming to guide scenic areas from heavy asset investment to asset-light refined operations.
Impact and considerations
The transformation trend in the scenic area industry offers new directions for investors and operators; asset-light models may reduce project risks.
Key points
- China Tourist Attractions Association presents 27 'small and beautiful' cases
- Cases focus on historical regeneration, intangible heritage activation, etc.
- Features: low investment, creative ideas, high feasibility, replicable
- Association promotes three transformations: asset-light operations, differentiated development, immersive consumption
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 9 Sept 2026, 08:00
- Page published
- 10 Sept 2026, 00:03
- Last updated
- 9 Sept 2026, 08:00
- Original links
- China Tourism News：嘉宾访谈 | 中国旅游景区协会副秘书长荣丽萍：“小而美”场景创新引领景区提质焕新-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 9 Sept 2026, 08:00