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publishingChina / Beijing

2027 Palace Museum Calendar Released in Four Editions

On September 16, the launch event for the 2027 Palace Museum Calendar was held at the Palace Museum, attended by Wang Xudong, Party Leadership Group Member of the Ministry of Culture and Tourism and Director of the Palace Museum, Zhang Yongxin, Party Secretary of the Palace Museum, and Wu Shulin, Chairman of the Publishers Association of China. The Palace Museum Calendar has been published for 18 consecutive years, with cumulative distribution exceeding 10 million copies. The 2027 edition offers four versions: the zodiac edition, the painting and calligraphy edition, the auspicious edition, and the Chinese-English bilingual edition. The zodiac edition features artifacts related to sheep and…

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Impact and considerations

With cumulative distribution exceeding 10 million copies, the Palace Museum Calendar is a flagship cultural-creative publication; its expanded editions and anti-counterfeiting upgrade reflect continued commercialization of cultural IP, offering reference for cultural tourism retail and channel partnerships.

Key points

  • On September 16, the launch event for the 2027 Palace Museum Calendar was held at the Palace Museum, attended by Wang Xudong, Party Leadership Group Member of the Ministry of Culture and Tourism and Director of the Palace Museum, among others.
  • The Palace Museum Calendar has been published for 18 consecutive years, with cumulative distribution exceeding 10 million copies.
  • The 2027 edition offers four versions: the zodiac edition, the painting and calligraphy edition, the auspicious edition, and the Chinese-English bilingual edition.
  • The zodiac edition features artifacts related to sheep and travel or tours, with 12 monthly themes including Thousand-Year Auspicious Sheep and Inspecting the Four Directions, and includes 90 sheep-themed artifacts, 75 tour-themed artifacts, and over 280 artifacts and images.
  • The painting and calligraphy edition selects over 300 works from the Palace Museum collection, divided into four chapters: poetic landscapes, literati flowers and birds, court landscapes, and court figures.
  • The 2027 edition features anti-counterfeiting marks using six security processes—parallax, three-dimensional relief, dynamic letters, dual-channel letters, layered patterns, and lenticular transformation—with a scan-to-verify function.
  • The series is now on sale, available offline at the Palace Museum bookstore and Xinhua bookstores nationwide, and online through official channels on Tmall, Douyin, WeChat Channels, Xiaohongshu, JD.com, and Dangdang.

Sources and time

Primary source
中国旅游新闻网
Other sources
0
First source publication
16 Sept 2026, 08:00
Page published
16 Sept 2026, 22:54
Last updated
16 Sept 2026, 08:00
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