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holiday marketSichuan / Chengdu

Sichuan launches 100-day tourism market crackdown

On 21 September, Sichuan province held a video conference in Chengdu combining a scheduling meeting on rectifying tour-guide misconduct and forced consumption, a progress meeting for the "Thunder Action" 100-day campaign, and a meeting on culture and tourism safety production and the holiday market. The province announced the launch of the 100-day Thunder Action for its tourism market. Culture and tourism departments will work with public security, transport and market regulation authorities to build cross-regional, multi-department joint enforcement mechanisms, focusing on four prominent problems: illegal agencies, illegal guides, illegal shopping outlets and illegal vehicles, with top-lev…

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Impact and considerations

Sichuan's cross-department enforcement campaign, launched just before the holiday travel peak, directly changes compliance requirements and operational risk for travel agencies, guides, shopping outlets and charter-bus suppliers, so companies handling Sichuan group tours should reassess supplier qualifications and iti…

Key points

  • A video conference was held in Chengdu on 21 September, announcing the launch of Sichuan's 100-day "Thunder Action" for the tourism market.
  • Culture and tourism departments will work with public security, transport and market regulation authorities to build cross-regional, multi-department joint enforcement mechanisms and improve rapid handling of tourism disputes.
  • Four prominent problems are the focus: illegal agencies, illegal guides, illegal shopping outlets and illegal vehicles, with top-level penalties and closed-loop rectification.
  • Ahead of the Mid-Autumn and National Day peaks, the meeting required close attention to autumn rain and flood geological risk prevention with closed-loop early-warning response.
  • The meeting required stronger risk control at scenic areas and homestays, improved warning signs and barriers on slopes and valleys, and better crowd flow management and patrols.
  • It required tighter safety control of high-risk amusement projects such as high-altitude, high-speed and diving activities, with strict operating procedures, qualification reviews and certified staff.
  • It required strict checks on vehicle and driver qualifications, and urged agencies and guides to follow the "five no-charter" rule for tour buses and "three no-charter" rule for sightseeing boats.
  • During the two holidays Sichuan will offer 596 culture and tourism programmes and 4,412 events, and eight cities or prefectures signed a cross-regional strategic cooperation agreement for the Thunder Action.

Sources and time

Primary source
中国旅游新闻网
Other sources
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First source publication
23 Sept 2026, 08:00
Page published
23 Sept 2026, 19:41
Last updated
23 Sept 2026, 08:00
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