Sichuan launches 100-day tourism market crackdown
On 21 September, Sichuan province held a video conference in Chengdu combining a scheduling meeting on rectifying tour-guide misconduct and forced consumption, a progress meeting for the "Thunder Action" 100-day campaign, and a meeting on culture and tourism safety production and the holiday market. The province announced the launch of the 100-day Thunder Action for its tourism market. Culture and tourism departments will work with public security, transport and market regulation authorities to build cross-regional, multi-department joint enforcement mechanisms, focusing on four prominent problems: illegal agencies, illegal guides, illegal shopping outlets and illegal vehicles, with top-lev…
Impact and considerations
Sichuan's cross-department enforcement campaign, launched just before the holiday travel peak, directly changes compliance requirements and operational risk for travel agencies, guides, shopping outlets and charter-bus suppliers, so companies handling Sichuan group tours should reassess supplier qualifications and iti…
Key points
- A video conference was held in Chengdu on 21 September, announcing the launch of Sichuan's 100-day "Thunder Action" for the tourism market.
- Culture and tourism departments will work with public security, transport and market regulation authorities to build cross-regional, multi-department joint enforcement mechanisms and improve rapid handling of tourism disputes.
- Four prominent problems are the focus: illegal agencies, illegal guides, illegal shopping outlets and illegal vehicles, with top-level penalties and closed-loop rectification.
- Ahead of the Mid-Autumn and National Day peaks, the meeting required close attention to autumn rain and flood geological risk prevention with closed-loop early-warning response.
- The meeting required stronger risk control at scenic areas and homestays, improved warning signs and barriers on slopes and valleys, and better crowd flow management and patrols.
- It required tighter safety control of high-risk amusement projects such as high-altitude, high-speed and diving activities, with strict operating procedures, qualification reviews and certified staff.
- It required strict checks on vehicle and driver qualifications, and urged agencies and guides to follow the "five no-charter" rule for tour buses and "three no-charter" rule for sightseeing boats.
- During the two holidays Sichuan will offer 596 culture and tourism programmes and 4,412 events, and eight cities or prefectures signed a cross-regional strategic cooperation agreement for the Thunder Action.
Sources and time
- Primary source
- 中国旅游新闻网
- Other sources
- 0
- First source publication
- 23 Sept 2026, 08:00
- Page published
- 23 Sept 2026, 19:41
- Last updated
- 23 Sept 2026, 08:00
- Original links
- China Tourism News:四川集中整治文化和旅游市场 强化安全生产和假日市场工作-中国旅游新闻网Document (opens in a new tab)Primary source · zh · Published 23 Sept 2026, 08:00