Expedia Group Advertising and Redion Announce First Travel Protection Partnership

Key points

• Expedia Group Advertising and Redion announced a multi-year marketing collaboration, the first time a travel insurance and assistance brand has joined as a dedicated partner.
• The agreement opens an entirely new advertiser category for Expedia Group and reshapes how travelers encounter protection options during planning and booking.
• Redion, formerly Europ Assistance worldwide and Generali Global Assistance in the U.S., has provided travel protection to Expedia Group customers for more than 15 years.
• The collaboration moves the relationship beyond product distribution into a strategic advertising alliance with co-branded editorial, on-platform experiences and targeted activations rolling out across Expedia Group brands from Q3 2026.
• Expedia Group research cited 62% of travelers making a non-travel purchase tied to their most recent major leisure trip, spending an average of $500 beyond the trip, and 38% of Gen Z travelers buying financial products or services before departure.
• Redion is a Generali company operating in more than 190 countries with over 12,000 employees and €5.8 billion in annual business volume.