GBTA Convention 2026: Buyers Focus on AI, Internal Influence, and Partnerships
At GBTA Convention 2026, over 470 travel buyers participated in an interactive survey. Results show 78% already use generative AI, and 92% believe AI will make their jobs more strategic. 57% cite influencing internal stakeholders as their biggest challenge. 92% say best supplier relationships are long-term partnerships. 64% find groups and meetings harder to manage than transient travel.
Impact and considerations
The survey reveals travel buyers' priorities and challenges, valuable for suppliers and technology providers.
Key points
- 78% of buyers already use generative AI.
- 92% believe AI will make their jobs more strategic.
- 57% cite influencing internal stakeholders as biggest challenge.
- 92% prefer long-term partnerships.
- 64% find groups and meetings harder to manage.
Sources and time
- Primary source
- Global Business Travel Association
- Other sources
- 0
- First source publication
- 28 Aug 2026, 21:44
- Page published
- 8 Sept 2026, 19:46
- Last updated
- 28 Aug 2026, 21:44
- Original links
- GBTA News & Press：What’s on the Minds of Travel Buyers Today? | Buyer Buzz Insights from GBTA Convention 2026 - Global Business Travel Association - GBTA (opens in a new tab)Primary source · en · Published 28 Aug 2026, 21:44