Hampton by Hilton introduces first guest-created waffle flavor
Hampton by Hilton launched its first guest-created waffle flavor, Peach Cobbler, available at nearly 2,500 hotels in the U.S. and Canada for a limited time. The flavor was created by Kaylee Voight, winner of the inaugural Guest Waffle Boss competition. Research shows 42% of travelers say a great hotel breakfast makes them happy before hitting the road.
Impact and considerations
This initiative demonstrates how hotel brands innovate to enhance guest experience and loyalty. Breakfast is a key touchpoint, and participatory marketing can strengthen brand engagement, positively influencing business travelers' accommodation choices.
Key points
- Peach Cobbler Waffle available at nearly 2,500 hotels in U.S. and Canada.
- Created by Kaylee Voight, winner of the inaugural Guest Waffle Boss competition.
- 42% of travelers say a great hotel breakfast makes them happy before hitting the road.
- 66% are more likely to enjoy a sit-down breakfast while traveling than at home.
- Guests make an estimated 30 million waffles at Hampton hotels each year.
Sources and time
- Primary source
- Hilton
- Other sources
- 0
- First source publication
- 7 Aug 2026, 00:00
- Page published
- 12 Aug 2026, 14:13
- Last updated
- 7 Aug 2026, 00:00
- Original links
- Hilton Stories RSS：Hampton by Hilton Introduces Its First Guest‑Created Waffle Flavor (opens in a new tab)Primary source · en · Published 7 Aug 2026, 00:00