Conrad Expands 1/3/5 Cultural Experience Program Across Five Continents
Hilton's Conrad Hotels & Resorts expanded its Conrad 1/3/5 program, organizing guest time into one-, three-, and five-hour windows with locally curated cultural experiences designed by each hotel's concierge team, spanning traditions, crafts, cuisine, wellness, and discovery. The program covers Conrad properties across five continents and is bookable at the concierge desk or each property's website. Conrad currently has 51 properties across five continents.
Impact and considerations
The program reflects luxury hotel brands extending beyond accommodation into destination cultural experiences, which can support direct bookings and member loyalty. For business travelers, the hour-based experience design fits fragmented time between meetings.
Key points
- Conrad launched the Conrad 1/3/5 program, categorizing experiences into one-, three-, and five-hour time windows.
- Each itinerary is crafted by the hotel's concierge team, covering local traditions, crafts, cuisine, wellness, and discovery.
- The program spans Conrad properties across five continents and is bookable at the concierge desk or each property's website.
- Conrad currently has 51 properties across five continents.
- Dino Michael, senior vice president and global head of Hilton Luxury Brands, said today's luxury travelers want to connect more deeply even when time is limited.
Sources and time
- Primary source
- Hilton
- Other sources
- 0
- First source publication
- 22 Sept 2026, 22:30
- Page published
- 22 Sept 2026, 23:13
- Last updated
- 22 Sept 2026, 22:30
- Original links
- Hilton Stories RSS：Conrad Hotels & Resorts Expands its 1/3/5 Program to Help Guests Maximize Their Time and Experience Local Cultures (opens in a new tab)Primary source · en · Published 22 Sept 2026, 22:30