Hilton Hotels & Resorts Ranks No. 1 Most Valuable Hotel Brand for 11th Consecutive Year
According to Brand Finance's 2026 Hotels 50 report, Hilton Hotels & Resorts ranks as the world's most valuable hotel brand for the 11th consecutive year, with a brand value of $19.2 billion, a 28% increase from 2025. Hilton has nine brands on the list, and Hilton Hotels & Resorts is one of only two hotel brands in the Global 500.
Impact and considerations
Brand value growth reflects competitive dynamics; for business travelers, Hilton's brand strength may influence loyalty programs and corporate partnerships.
Key points
- Hilton Hotels & Resorts brand value is $19.2 billion, up 28% year-over-year.
- Ranked No. 1 most valuable hotel brand for 11 consecutive years.
- Nine Hilton brands included in the Hotels 50 ranking.
Sources and time
- Primary source
- Hilton
- Other sources
- 0
- First source publication
- 6 Aug 2026, 21:00
- Page published
- 12 Aug 2026, 14:15
- Last updated
- 6 Aug 2026, 21:00
- Original links
- Hilton Stories RSS：Hilton Hotels & Resorts Ranks No. 1 Most Valuable Hotel Brand for the 11th Consecutive Year According to Brand Finance (opens in a new tab)Primary source · en · Published 6 Aug 2026, 21:00