She's Running a 12-Unit Brand Like a 150-Unit Powerhouse
Vicious Biscuit's COO Amanda Kahalehoe, with a Marine Corps and IT background, has built a technology architecture designed for 150 units while operating only 12. She adopted middleware Olo and built proprietary layers for data integration. Through loyalty programs and AI analysis, the brand makes data-driven decisions during expansion, such as discovering that turning off third-party ordering spiked call-in orders by 40-70%.
Impact and considerations
Emerging brands must design scalable tech architecture early to avoid costly rework, and use data to drive expansion decisions.
Key points
- Kahalehoe onboarded middleware Olo when the brand had only 8 units, preparing for future growth.
- The brand builds proprietary layers to integrate data across platforms, aligning with its operations.
- AI analysis revealed that turning off third-party ordering spiked call-in orders by 40-70%, which was resolved by adjusting staffing.
Sources and time
- Primary source
- Hospitality Technology
- Other sources
- 0
- First source publication
- 31 Aug 2026, 05:18
- Page published
- 4 Sept 2026, 05:38
- Last updated
- 31 Aug 2026, 05:18
- Original links
- Hospitality Technology：She’s Running a 12-Unit Brand Like a 150-Unit Powerhouse. Her Background Helps Explain Why. (opens in a new tab)Primary source · en · Published 31 Aug 2026, 05:18