Jersey Mike's Rides Digital Growth Toward $2 Million AUVs
On its first earnings call as a public company, Jersey Mike's set a target to raise digital sales mix from 43% today toward 60-70% over time and to lift average unit volumes from $1.3 million toward $2 million. Digital marketing has risen from 1% to 20% of its marketing mix, and loyalty registrations are up 22% year to date. Virtually all stores have a second make line dedicated to digital orders to ease front-counter pressure. The brand also aims to double its domestic footprint to 7,500 locations.
Impact and considerations
The case illustrates how a restaurant chain uses digital channels, loyalty programmes and store-operations changes to lift unit volumes, offering a reference for readers tracking digital operations in retail and food service.
Key points
- On its first earnings call as a public company, Jersey Mike's set a target to raise digital sales mix from 43% toward 60-70%.
- The company aims to lift average unit volumes from $1.3 million toward $2 million.
- Digital marketing has risen from 1% to 20% of its marketing mix, and loyalty registrations are up 22% year to date.
- Virtually all stores have a second make line dedicated to digital orders to ease front-counter pressure.
- Third-party delivery accounts for just under 20% of sales while first-party delivery sits at only 3%, which the company sees as growth potential.
- The brand plans to double its domestic footprint from over 3,000 to 7,500 locations.
Sources and time
- Primary source
- Hospitality Technology
- Other sources
- 0
- First source publication
- 11 Sept 2026, 03:34
- Page published
- 12 Sept 2026, 00:12
- Last updated
- 11 Sept 2026, 03:34
- Original links
- Hospitality Technology：Jersey Mike’s Riding Digital Growth Toward $2 Million AUVs (opens in a new tab)Primary source · en · Published 11 Sept 2026, 03:34