Hotel Advertising Needs Better Tech Infrastructure, not Bigger Budgets
Dan Ciocoiu, Head of Advertising Solutions at Amadeus, argues that ineffective hotel advertising stems from poor data connectivity, not creativity or budget. By combining historical data with forward-looking travel intelligence like flight booking data and origin market trends, hotels can better target travelers. Millennium Hotels used Demand360 market insights to achieve a 9% YoY increase in brand.com revenue. Additionally, AI is becoming a key discovery channel, with 36% of travelers using AI for travel discovery and 42% for trip planning.
Impact and considerations
Hotel marketing must shift from budget competition to data and technology-driven approaches, connecting internal and external data to improve ad effectiveness and ROI.
Key points
- Ineffective hotel advertising stems from poor data connectivity.
- Millennium Hotels used Demand360 to achieve a 9% YoY increase in brand.com revenue.
- 36% of travelers use AI for travel discovery, and 42% for trip planning.
- Connecting ad, booking, and revenue data improves ROAS and attribution accuracy.
- Ensuring website crawlability and structured data markup aids AI recommendations.
Sources and time
- Primary source
- Hospitality Technology
- Other sources
- 0
- First source publication
- 19 Aug 2026, 01:19
- Page published
- 19 Aug 2026, 18:04
- Last updated
- 19 Aug 2026, 01:19
- Original links
- Hospitality Technology：Hotel Advertising Needs Better Tech Infrastructure, not Bigger Budgets (opens in a new tab)Primary source · en · Published 19 Aug 2026, 01:19