WOWorks Uses Self-Ordering Kiosks to Fix Dual-Brand Operations
Multi-brand restaurant parent WOWorks has opened 23 new restaurants this year with 15 more in development, bringing its footprint to nearly 240 nationwide and a pace of about 38 new locations by year-end. Nearly half of year-to-date openings are co-branded, but the clash between pay-first and pay-last workflows made a single register unworkable. WOWorks responded by deploying self-ordering kiosks at scale, with more than 10 locations now kiosk-only and a legacy register kept solely for cash. CEO Kelly Roddy said kiosks let guests enter cross-brand orders at once and route them to different stations, while consistently upselling and offering one-touch dietary filters. The company also went a…
Impact and considerations
Operators expanding co-located multi-brand concepts often face register and fulfillment conflicts. WOWorks shows self-ordering kiosks can serve as an operational integration and check-building tool, and its tech-stack and data integration path is instructive for readers tracking restaurant digitization, loyalty and AI…
Key points
- WOWorks has opened 23 new restaurants this year with 15 more in development, reaching nearly 240 locations and about 38 new openings by year-end.
- Co-branding accounts for nearly half of year-to-date openings, but pay-first versus pay-last conflicts made a single register unworkable.
- The company deployed self-ordering kiosks at scale, with more than 10 locations now kiosk-only and one legacy register kept solely for cash.
- CEO Kelly Roddy said kiosks let guests enter cross-brand orders at once and route them to different stations, and never forget to upsell.
- Kiosks offer one-touch dietary filters including vegan, vegetarian and GLP-1-friendly options high in fiber and amino-acid-rich proteins.
- WOWorks went all in on the Olo tech stack alongside Spendgo for loyalty and Engage for its customer data platform.
- AI analysis of the $6.99 Salad Tuesday promotion found only 9% of guests buy just the salad while 91% add items such as beverages or sides.
- AI identified that removing cold sandwiches preceded a decline across the entire sandwich category; WOWorks reintroduced them and sales rebounded.
Sources and time
- Primary source
- Hospitality Technology
- Other sources
- 0
- First source publication
- 22 Sept 2026, 00:27
- Page published
- 22 Sept 2026, 01:13
- Last updated
- 22 Sept 2026, 00:27
- Original links
- Hospitality Technology：WOWorks’ Co-Branding Secret Weapon? Kiosks (opens in a new tab)Primary source · en · Published 22 Sept 2026, 00:27