Pilot Upgrades Digital Ordering and Adds Self-Order Kiosks at North American Travel Centers
Pilot Company is modernizing quick-service ordering across its 900 North American travel centers by adopting the preferred ordering technology platforms of its restaurant partners Wendy's, Arby's and Subway. The rollout is complete at Wendy's and Arby's locations and underway at Subway. Upgrades include mobile ordering, loyalty participation and brand offers, plus integration with third-party delivery providers. Pilot has installed 156 self-order kiosks at 78 Wendy's locations, with kiosks that are ADA-compliant.
Impact and considerations
Travel centers are importing restaurant brands' own digital ecosystems into their own venues, which changes how road travellers order and collect food and reshapes how travel-center operators and QSR franchisees split traffic, loyalty data and delivery channels.
Key points
- Pilot operates 900 travel centers in North America and is adopting the brand-recognized ordering platforms used by its restaurant partners.
- The rollout is complete at Wendy's and Arby's locations and underway at Subway locations.
- Upgrades include mobile ordering, loyalty program participation and access to brand promotions and offers.
- Locations connected to the brands' ordering platforms are also integrated with third-party delivery providers.
- Pilot has installed 156 self-order kiosks at 78 Wendy's locations, and the kiosks are ADA-compliant.
- Pilot also uses self-checkout kiosks in its retail stores.
Sources and time
- Primary source
- Hospitality Technology
- Other sources
- 0
- First source publication
- 9 Sept 2026, 00:46
- Page published
- 12 Sept 2026, 00:20
- Last updated
- 9 Sept 2026, 00:46
- Original links
- Hospitality Technology：Franchisee Updates Digital Ordering, Adds Kiosks (opens in a new tab)Primary source · en · Published 9 Sept 2026, 00:46