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Three trends defining the deluxe guest experience

David Goldstone, President of Hospitality at Enseo, writes that today's travelers judge hotel technology by how seamlessly it operates, demanding personalized media hubs, flawless connectivity, and effortless service. Three trends: guestrooms as entertainment hubs, high-performance connectivity as a luxury baseline, and frictionless service interactions. Hotels must leverage technology to enhance guest experience.

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Impact and considerations

Hoteliers need to understand these trends to align technology strategy with guest expectations for personalization, connectivity, and frictionless service. Investing in smart TVs, reliable Wi-Fi, and automated services can improve satisfaction and create revenue opportunities.

Key points

  • Smart TVs available in 74% of surveyed hotels, up 2% YoY.
  • Guests view Wi-Fi as a utility, not a luxury.
  • Mobile check-in, digital keys, and app-based requests improve efficiency.
  • Guests willingly share data for personalized experiences.
  • Technology should increase human interaction time, not reduce it.

Sources and time

Primary source
Hospitality Technology
Other sources
0
First source publication
7 Aug 2026, 03:01
Page published
12 Aug 2026, 14:12
Last updated
7 Aug 2026, 03:01
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