Innovator Sophia Goldberg Rewrites the Rules of Payments
Sophia Goldberg, Co-Founder and CEO of Ansa and now Head of Payments at Rain, was named a 2026 Top Women in Restaurant Technology Innovator Award winner at MURTEC Connect. A former Adyen product manager, she co-founded Ansa in 2022 with JT Cho to provide white-label wallet-as-a-service infrastructure, enabling merchants to build branded closed-loop payment systems that lower credit card processing fees and drive loyalty. Rain recently acquired Ansa, and Goldberg joined Rain as Head of Payments.
Impact and considerations
Goldberg's work demonstrates how payment technology can be a lever for customer retention and cost savings, and her acquisition reflects the consolidation trend in restaurant technology payments.
Key points
- Sophia Goldberg wins 2026 Top Women in Restaurant Technology Innovator Award.
- She co-founded Ansa, providing white-label wallet-as-a-service.
- Ansa helps merchants lower credit card fees and drive loyalty.
- Rain recently acquired Ansa, with Goldberg as Head of Payments.
- She advocates merchants have agency over payment fees.
Sources and time
- Primary source
- Hospitality Technology
- Other sources
- 0
- First source publication
- 2 Sept 2026, 09:51
- Page published
- 4 Sept 2026, 05:37
- Last updated
- 2 Sept 2026, 09:51
- Original links
- Hospitality Technology：Innovator Sophia Goldberg Rewrites the Rules of Payments (opens in a new tab)Primary source · en · Published 2 Sept 2026, 09:51