Choice Hotels Partners with Google for Native Booking in AI Mode in Search
Choice Hotels has partnered with Google as an early launch partner for hotel booking in AI Mode in Search. U.S. travelers can state preferences in natural language, view visual comparisons, loyalty redemption costs, and complete reservations via Google Pay without leaving Search. The integration leverages Choice's cloud migration, signaling a shift from brand websites to agentic search APIs.
Impact and considerations
Hotels must modernize CRS and loyalty systems to support real-time API calls, or lose distribution visibility in generative search.
Key points
- Travelers can complete bookings directly in Google AI Search using Google Pay.
- Integration displays Choice Privileges points redemption costs and supports loyalty queries.
- Choice's cloud migration enables low-latency API calls for real-time rates and inventory.
Sources and time
- Primary source
- Hospitality Technology
- Other sources
- 0
- First source publication
- 2 Sept 2026, 04:11
- Page published
- 4 Sept 2026, 05:38
- Last updated
- 2 Sept 2026, 04:11
- Original links
- Hospitality Technology：Choice Hotels Partners with Google for Native Booking in AI Mode in Search (opens in a new tab)Primary source · en · Published 2 Sept 2026, 04:11