Marriott Bonvoy Partners with NFL on Curated City Guides
Marriott International is partnering with the NFL to launch 37 player-curated City Guides available through its Marriott Bonvoy rewards program, covering every U.S. and international city hosting a game this season. The guides feature local traditions, favorite places, and hidden gems, as part of Marriott's loyalty strategy to offer experiences that speak to guests' passions.
Impact and considerations
Marriott's sports partnerships enhance its loyalty program appeal, offering unique experiences for business travelers and potentially influencing corporate hotel choices.
Key points
- Marriott Bonvoy partners with NFL to launch 37 player-curated City Guides
- Guides cover every U.S. and international city hosting a game this season
- Guides spotlight local traditions, favorite places, and hidden gems
- Marriott Bonvoy Moments offers packages including game tickets, hotel stays, and local experiences
- Marriott brings back Super Bowl Sleepover Suite at SoFi Stadium
Sources and time
- Primary source
- Hotel Dive
- Other sources
- 0
- First source publication
- 1 Sept 2026, 22:11
- Page published
- 1 Sept 2026, 22:32
- Last updated
- 1 Sept 2026, 22:11
- Original links
- Hotel Dive Feed：Marriott Bonvoy partners with the NFL on curated travel guides | Hotel Dive (opens in a new tab)Primary source · en · Published 1 Sept 2026, 22:11