Fred Dixon returns as NYC Tourism CEO to drive visitation, economic growth
New York City Tourism + Conventions has appointed Fred Dixon as president and CEO, effective Dec. 1. He previously held the role from 2014 to 2024 and most recently served as president and CEO of Brand USA. The appointment comes as New York faces a shortage of international travelers, pressuring hotels. The city projects 66.3 million visitors in 2026, down from 66.6 million in 2019.
Impact and considerations
Leadership change in NYC tourism affects hotel recovery strategies; business travelers may watch for promotional and tax policy shifts.
Key points
- Fred Dixon appointed president and CEO of NYC Tourism + Conventions, effective Dec. 1.
- He previously served from 2014 to 2024 and most recently led Brand USA.
- NYC faces international traveler shortage; 2026 projected visitors 66.3 million, below 2019.
- Hotel association urges lower occupancy tax or periodic tax holidays to boost group and meetings business.
Sources and time
- Primary source
- Hotel Dive
- Other sources
- 0
- First source publication
- 28 Aug 2026, 21:19
- Page published
- 31 Aug 2026, 22:23
- Last updated
- 28 Aug 2026, 21:19
- Original links
- Hotel Dive Feed：Fred Dixon returns as NYC Tourism CEO to drive visitation, economic growth (opens in a new tab)Primary source · en · Published 28 Aug 2026, 21:19