California's Laguna Cliffs Marriott in Dana Point to Convert to JW Marriott
The Laguna Cliffs Marriott Resort & Spa in Dana Point, California, will undergo a multimillion-dollar renovation and convert to the luxury JW Marriott brand as The Ocean Cliffs at Dana Point, a JW Marriott Resort. The 371-key property will continue to be managed by Plano, Texas-based Aimbridge Hospitality. Upon debut, it will offer redesigned guest rooms, an expanded multiacre event lawn, a revamped arrival area, a signature chef-driven restaurant, and enhanced meetings and events facilities including a new 6,000-square-foot ballroom. Global design firms HKS and ROAM are overseeing the project. The conversion comes as Marriott International expands the JW Marriott brand amid a strong-perfor…
Impact and considerations
Marriott's continued luxury expansion reflects the segment's performance contribution, with luxury RevPAR up more than 9% year over year in Q2 2026. For business travel buyers, the brand upgrade and expanded meetings facilities may affect corporate rates and event venue selection.
Key points
- The Laguna Cliffs Marriott Resort & Spa will convert to the JW Marriott brand as The Ocean Cliffs at Dana Point, a JW Marriott Resort.
- The 371-key property will undergo a multimillion-dollar renovation and continue to be managed by Aimbridge Hospitality.
- Renovation plans include redesigned guest rooms, an expanded multiacre event lawn, a revamped arrival area, a chef-driven restaurant, and a new 6,000-square-foot ballroom.
- HKS and ROAM are overseeing the project; the resort will retain its family pool area, cabana rentals, Kid's Club, and Splash Zone.
- Marriott's luxury RevPAR rose more than 9% year over year in Q2 2026, and JW Marriott is expanding in Phoenix and Atlanta.
Sources and time
- Primary source
- Hotel Dive
- Other sources
- 0
- First source publication
- 16 Sept 2026, 08:00
- Page published
- 16 Sept 2026, 21:38
- Last updated
- 16 Sept 2026, 08:00
- Original links
- Hotel Dive Feed:California resort to convert under JW Marriott brand (opens in a new tab)Primary source · en · Published 16 Sept 2026, 08:00