Historic West Virginia Hotel to Join Wyndham's Trademark Collection
Taylor Hospitality has acquired the historic 82-key Blennerhassett hotel in Parkersburg, West Virginia, and will convert it under Wyndham Hotels & Resorts' Trademark Collection. The property, which first opened in 1889, will be repositioned as The Blennerhassett, a Giovanni Hotel and Spa, and will join Wyndham's global reservation and loyalty system in Q4 2026. This marks the first time in its 137-year history that the hotel will have access to such distribution, potentially boosting visibility among Wyndham Rewards' 126 million members.
Impact and considerations
This acquisition and conversion highlight the growing trend of soft brands and conversions in higher chain scales, offering historic properties access to global distribution and loyalty programs, potentially attracting more business travelers.
Key points
- Taylor Hospitality has acquired The Blennerhassett hotel in Parkersburg, West Virginia, and will convert it under Wyndham's Trademark Collection.
- The 82-key hotel, originally opened in 1889, will be repositioned as The Blennerhassett, a Giovanni Hotel and Spa.
- The hotel will join Wyndham's global reservation and loyalty system in Q4 2026, marking its first access to global distribution.
- Wyndham's CEO noted that conversions in higher chain scales drove portfolio growth in Q2.
Sources and time
- Primary source
- Hotel Dive
- Other sources
- 0
- First source publication
- 25 Aug 2026, 21:40
- Page published
- 25 Aug 2026, 22:12
- Last updated
- 25 Aug 2026, 21:40
- Original links
- Hotel Dive Feed：Historic West Virginia hotel to join Wyndham’s Trademark Collection (opens in a new tab)Primary source · en · Published 25 Aug 2026, 21:40