Colliers report: Luxury hotel brands led RevPAR growth in H1 2026
A Colliers report shows the U.S. hotel industry in H1 2026 reflected a "K-shaped economy": luxury and upper-upscale brands posted robust RevPAR growth while the economy segment saw year-over-year declines in occupancy, ADR and RevPAR. At least one luxury brand from each of Hilton, Hyatt, Marriott and IHG achieved double-digit YOY RevPAR growth. IHG's Atwell Suites led all brands at 22.7% growth, followed by Kimpton (15%), Hilton's LXR (12.9%), Hyatt's Unbound Collection (12%) and Marriott's W Hotels (10.8%). June overall RevPAR rose 8.4% year over year, with luxury up 13.3%. Mid-market brands showed signs of stabilization.
Impact and considerations
Diverging segment performance directly affects corporate travel procurement: luxury and lifestyle brands are gaining pricing power, while economy-segment oversupply and budget-sensitive demand may shift rates and availability at lower tiers. Travel managers can use this to adjust 2027 negotiated-rate strategies and ho…
Key points
- Colliers reports the U.S. hotel industry in H1 2026 reflected a "K-shaped economy," with luxury and upper-upscale brands growing strongly while lower-tier segments faced pressure.
- IHG's Atwell Suites led all brands with 22.7% YOY RevPAR growth, followed by Kimpton (15%), Hilton's LXR (12.9%), Hyatt's Unbound Collection (12%) and Marriott's W Hotels (10.8%).
- The economy chain scale saw year-over-year declines in occupancy, ADR and RevPAR in H1.
- June overall RevPAR rose 8.4% year over year, driven by 6.7% ADR growth and a 1.6% occupancy increase; luxury RevPAR rose 13.3% in June.
- Trailing 12-month RevPAR increased 1.8% overall at midyear, its strongest mark since May 2025.
- Marriott's U.S. and Canada RevPAR grew 4.6% year over year; IHG saw occupancy stabilize across core mid-market brands including Holiday Inn, Holiday Inn Express and Candlewood Suites.
- Hilton's mid-tier brands outpaced its luxury brands (excluding LXR) in H1.
- Lifestyle, boutique and destination-driven brands drove growth as consumers were willing to pay a premium for unique, experience-led stays.
Sources and time
- Primary source
- Hotel Dive
- Other sources
- 0
- First source publication
- 21 Sept 2026, 08:00
- Page published
- 21 Sept 2026, 21:25
- Last updated
- 21 Sept 2026, 08:00
- Original links
- Hotel Dive Feed：Luxury hotel brands led RevPAR growth in H1 2026: report (opens in a new tab)Primary source · en · Published 21 Sept 2026, 08:00