Holiday Inn Express Launches World's First Breakfast Pillow
Holiday Inn Express in Australia and New Zealand has launched the world's first Breakfast Pillow, with built-in speakers playing breakfast sounds as white noise to help guests sleep. The pillow offers four tracks inspired by Australians' most comforting breakfast sounds. The experience is available from August 19 to November 30, 2026.
Impact and considerations
Holiday Inn Express enhances brand experience through innovation, attracting travelers and showcasing differentiation in the hotel industry.
Key points
- World's first Breakfast Pillow with built-in speakers for breakfast white noise.
- Four tracks based on Australians' most comforting breakfast sounds.
- Limited-time experience from August 19 to November 30, 2026.
Sources and time
- Primary source
- IHG Hotels & Resorts
- Other sources
- 0
- First source publication
- 19 Aug 2026, 08:00
- Page published
- 9 Sept 2026, 00:46
- Last updated
- 19 Aug 2026, 08:00
- Original links
- IHG Newsroom：Drift off dreaming of brekkie: Holiday Inn Express launches the world's first Breakfast Pillow in Australia (opens in a new tab)Primary source · en · Published 19 Aug 2026, 08:00