IHG Hotels & Resorts Expands LINE MINI App in Thailand and Taiwan
IHG becomes the first hotel group to launch its own LINE MINI App in Thailand and Taiwan, following last year's Japan launch, accelerating its regional digital strategy. The app integrates booking for over 7,000 hotels, IHG One Rewards membership and management, with exclusive launch campaigns. LINE has 195 million monthly active users in Asia, including 56 million in Thailand and 22 million in Taiwan.
Impact and considerations
IHG leverages LINE's high-usage platform to boost direct bookings and member engagement, impacting business traveler booking experience and hotel distribution.
Key points
- IHG is the first hotel group to launch a LINE MINI App in Thailand and Taiwan.
- The app enables booking of over 7,000 IHG hotels and integrates membership management.
- LINE has high penetration in Thailand and Taiwan with 56M and 22M users respectively.
- Exclusive launch campaigns include gamified experiences and limited-edition stickers.
Sources and time
- Primary source
- IHG Hotels & Resorts
- Other sources
- 0
- First source publication
- 14 Aug 2026, 08:00
- Page published
- 9 Sept 2026, 00:55
- Last updated
- 14 Aug 2026, 08:00
- Original links
- IHG Newsroom：IHG Hotels & Resorts expands LINE MINI App in Asia (opens in a new tab)Primary source · en · Published 14 Aug 2026, 08:00