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Brand ExpansionTokyo / Shinjuku / Japan / Ginza

IHG Introduces Noted Collection Brand to Japan

IHG Hotels & Resorts announced the introduction of its premium collection brand Noted Collection to Japan with two hotels in Tokyo. The Shinjuku property is a 207-key conversion with SC Capital Partners, opening in 2027; the Ginza property is an 81-key new-build with An Consulting, opening in 2029 and bringing IHG to Ginza for the first time. Noted Collection launched this year as IHG's 21st brand.

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Impact and considerations

IHG is expanding into Japan's premium segment with flexible brand solutions, offering owners a path to maintain individuality while accessing global distribution and loyalty programs, relevant to business travel buyers tracking Japan hotel supply.

Key points

  • IHG announced the introduction of its premium collection brand Noted Collection to Japan with two hotels in Tokyo's Shinjuku and Ginza districts.
  • The Shinjuku property is a 207-key conversion with SC Capital Partners in Kabukicho, opening in 2027.
  • The Ginza property is an 81-key new-build with An Consulting in Ginza 8-chome, opening in 2029.
  • The Ginza project will bring IHG to Ginza for the first time, within walking distance of Shimbashi and Ginza stations.
  • Noted Collection launched this year as IHG's 21st brand, positioned as a premium collection of distinctive independent hotels.
  • IHG has 21 brands, over 7,000 hotels and more than one million rooms globally, with a development pipeline of 2,400 properties.

Sources and time

Primary source
IHG Hotels & Resorts
Other sources
0
First source publication
28 Sept 2026, 08:00
Page published
28 Sept 2026, 18:00
Last updated
28 Sept 2026, 08:00
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