Holiday Inn Express partners with Chinese actor Bai Ke and comedy film to promote 'Recharge & Resta…
IHG's Holiday Inn Express has announced Chinese actor Bai Ke as its brand ambassador and a collaboration with the comedy film 'Make Zhonghe Great Again' to deepen its connection with young travelers. The partnership embeds the brand's 'Recharge & Restart' promise within culturally resonant entertainment, using Bai Ke's relatable screen presence and the film's everyday humor to authentically address travelers' need for both productivity and personal reset. Holiday Inn Express operates over 400 hotels in Greater China.
Impact and considerations
Hotel brands are using entertainment marketing to connect with young business travelers, reflecting the industry's focus on evolving guest experiences, which may influence business travelers' accommodation choices.
Key points
- Holiday Inn Express announces Bai Ke as brand ambassador and collaboration with film 'Make Zhonghe Great Again'.
- The partnership aims to convey the 'Recharge & Restart' brand promise through culturally resonant entertainment.
- The brand focuses on young travelers' need for both efficiency and opportunities to recharge.
- Holiday Inn Express operates over 400 hotels in Greater China.
Sources and time
- Primary source
- IHG Hotels & Resorts
- Other sources
- 0
- First source publication
- 31 Jul 2026, 08:00
- Page published
- 9 Sept 2026, 01:23
- Last updated
- 31 Jul 2026, 08:00
- Original links
- IHG Newsroom：Holiday Inn Express Taps Chinese Celebrity and Upcoming Comedy Film to Spotlight “Recharge & Restart” Travel Ethos (opens in a new tab)Primary source · en · Published 31 Jul 2026, 08:00