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OTA / TMCNortheast China / Taiwan / Japan / Macao / Hong Kong

JTB and Fontrip Partner to Launch TOHOKU FunPASS Digital Sightseeing Pass

JTB, Goodfellows JTB and Fontrip Technology Japan have formed a partnership to accelerate cross-border tourism. The collaboration combines JTB Group's nationwide regional network and distribution system with Fontrip Group's cross-border digital tourism platform and FunPASS pass brand operating in Taiwan, Japan, Hong Kong and Macau. The three companies will begin selling the TOHOKU FunPASS digital sightseeing pass from 1 October 2026, offering three plans covering more than 30 facilities and shops.

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Impact and considerations

The partnership integrates a domestic Japanese distribution network with an Asian cross-border digital tourism platform, potentially offering inbound travellers a more seamless booking and entry experience and affecting regional tourism distribution.

Key points

  • JTB, Goodfellows JTB and Fontrip Technology Japan have formed a partnership to accelerate cross-border tourism.
  • The collaboration combines JTB Group's nationwide regional network and distribution system with Fontrip Group's cross-border digital tourism platform and FunPASS pass brand operating in Taiwan, Japan, Hong Kong and Macau.
  • The TOHOKU FunPASS digital sightseeing pass will be sold from 1 October 2026, offering three plans: Tohoku Premium 2-Day (JPY 5,000), Tohoku Easy 2-Day (JPY 4,500) and Tohoku Premium 7-Day (JPY 9,800).
  • The pass covers more than 30 facilities and shops, including local restaurants, commercial facilities and tourism transport services, and can be purchased through multiple sales websites.

Sources and time

Primary source
JTB Corp.
Other sources
0
First source publication
29 Sept 2026, 08:00
Page published
29 Sept 2026, 18:01
Last updated
29 Sept 2026, 08:00
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