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China's Ministry of Culture and Tourism Releases 2024 Statistical Bulletin on Culture and Tourism D…

China's Ministry of Culture and Tourism released its 2024 statistical bulletin on May 30, 2025. At end-2024, there were 347,000 culture and tourism units with 4.631 million employees. Domestic trips reached 5.62 billion, up 14.8% year on year, with domestic spending of 5.8 trillion yuan, up 17.1%. Inbound visits totaled 131.902 million, up 60.8%, including 26.94 million foreign visitors, up 95.5%; mainland residents made 122.792 million outbound trips, up 41%. There were 64,616 travel agencies with revenue of 565.77 billion yuan, and 7,716 star-rated hotels with revenue of 155.73 billion yuan, an average room rate of 371.7 yuan per night, and an average occupancy rate of 49.2%.

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Impact and considerations

The bulletin provides official annual data on both supply and demand in China's tourism market, covering domestic, inbound, and outbound travel plus travel agency and hotel operating metrics. It can help companies assess the scale of China's business travel market, hotel cost trends, and shifts in cross-border travel…

Key points

  • At end-2024, there were 347,000 culture and tourism units nationwide with 4.631 million employees.
  • In 2024, domestic residents made 5.62 billion trips, up 14.8% year on year, with total domestic spending of 5.8 trillion yuan, up 17.1%.
  • In 2024, inbound visits totaled 131.902 million, up 60.8%, including 26.94 million foreign visitors, up 95.5%.
  • In 2024, mainland residents made 122.792 million outbound trips, up 41%.
  • At end-2024, there were 64,616 travel agencies with revenue of 565.77 billion yuan and operating profit of 3.78 billion yuan.
  • At end-2024, there were 7,716 star-rated hotels with revenue of 155.73 billion yuan, an average room rate of 371.7 yuan per night, and an average occupancy rate of 49.2%.

Sources and time

Primary source
文化和旅游部
Other sources
0
First source publication
30 May 2025, 08:00
Page published
11 Sept 2026, 00:31
Last updated
30 May 2025, 08:00
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