China Domestic Tourism Reaches 4.998 Billion Trips in First Three Quarters of 2025, Up 18.0% YoY
The Ministry of Culture and Tourism released domestic tourism market data for the first three quarters of 2025. Domestic residents made 4.998 billion trips, an increase of 761 million or 18.0% year-on-year. Urban residents made 3.789 billion trips, up 15.9%; rural residents made 1.209 billion trips, up 25.0%. Domestic tourism spending reached RMB 4.85 trillion, an increase of RMB 0.50 trillion or 11.5% year-on-year. Urban residents spent RMB 4.05 trillion, up 9.3%; rural residents spent RMB 0.80 trillion, up 24.0%.
Impact and considerations
Double-digit growth in domestic tourism trips and spending shows consumption recovery momentum, with rural residents growing significantly faster than urban residents, indicating the release of lower-tier market potential, with implications for travel companies' channel strategies and product design.
Key points
- Domestic residents made 4.998 billion trips in the first three quarters of 2025, up 18.0% year-on-year.
- Urban residents made 3.789 billion trips, up 15.9%; rural residents made 1.209 billion trips, up 25.0%.
- Domestic tourism spending reached RMB 4.85 trillion, up 11.5% year-on-year.
- Urban residents spent RMB 4.05 trillion, up 9.3%; rural residents spent RMB 0.80 trillion, up 24.0%.
Sources and time
- Primary source
- 文化和旅游部
- Other sources
- 0
- First source publication
- 21 Oct 2025, 08:00
- Page published
- 11 Sept 2026, 00:19
- Last updated
- 21 Oct 2025, 08:00
- Original links
- MCT Tourism Statistics：2025年前三季度国内旅游市场数据情况 (opens in a new tab)Primary source · zh · Published 21 Oct 2025, 08:00