China County and District Tourism Communication Report July 2026
The Meadin Research Institute released its July 2026 tourism communication report for Chinese counties and municipal districts. The summer peak season boosted heat for summer retreats, study tours, and folk festivals. The average tourism communication index for counties was 77.05, and for municipal districts 78.36. Provinces like Anhui, Gansu, and Shanxi performed prominently, while Xinjiang led in county-level index average. The report highlights film/TV-driven traffic, festival gatherings, summer retreats, and agri-tourism integration as key county tourism features, while districts focused on night economy and events.
Impact and considerations
The report reveals new trends in county and district tourism communication, offering data for destination marketing and hotel investment.
Key points
- In July, average tourism communication index was 77.05 for counties and 78.36 for districts, boosted by summer peak.
- Anhui, Gansu, Shanxi led in top-100 county entries, showing central-western cluster advantage.
- Xinjiang topped county index average at 96.83, driven by events like Nadam Fair.
- Shandong had most district entries, with Qingdao Beer Festival boosting communication.
- Public index rose as tourist-generated sharing became key growth driver.
Sources and time
- Primary source
- 迈点研究院
- Other sources
- 0
- First source publication
- 11 Jul 2026, 08:00
- Page published
- 9 Sept 2026, 00:28
- Last updated
- 11 Jul 2026, 08:00
- Original links
- Meadin Research：2026年7月中国县域和市辖区旅游传播报告_迈点网 (opens in a new tab)Primary source · zh · Published 11 Jul 2026, 08:00