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July 2026 Scenic Area Operation Development Report

Meadin Research released the July 2026 scenic area operation development report. Summer peak season drove recovery in visitor numbers. Policies were introduced by cultural tourism authorities to boost consumption. Wansuishan Wuxia City led with 14.467 million visits (+41.3%), while Changbai Mountain and Yungang Grottoes saw double-digit growth. Eight new 4A scenic areas were added. In the 5A brand communication TOP100, Summer Palace and Palace Museum ranked top two. The report also analyzed search, review, operation, and media indices.

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Impact and considerations

The report provides data on scenic area visitor numbers and brand communication, valuable for tourism industry analysis and decision-making.

Key points

  • Summer peak season drove recovery in scenic area visitor numbers in July.
  • Wansuishan Wuxia City led with 14.467 million visits, up 41.3% YoY.
  • Eight new 4A scenic areas were added.
  • Summer Palace and Palace Museum ranked top two in 5A brand communication TOP100.

Sources and time

Primary source
迈点研究院
Other sources
0
First source publication
10 Aug 2026, 08:00
Page published
9 Sept 2026, 00:55
Last updated
10 Aug 2026, 08:00
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