China Tourism Market Analysis H1 2026
In H1 2026, domestic trips reached 3.463 billion, up 5.4% YoY; total spending 3.21 trillion yuan, up 2.0%. Inbound tourism surged with 22.914 million foreign arrivals, up 20.4%. Market shows growth with slowing pace, shifting from scale expansion to quality improvement.
Impact and considerations
Provides latest data on China's tourism market, helping businesses understand trends and consumer behavior for travel and investment decisions.
Key points
- Domestic trips reached 3.463 billion, up 5.4% YoY.
- Total domestic tourism spending 3.21 trillion yuan, up 2.0%.
- Foreign arrivals 22.914 million, up 20.4%.
- Market shifting from scale expansion to quality improvement.
Sources and time
- Primary source
- 迈点研究院
- Other sources
- 0
- First source publication
- 26 Aug 2026, 08:00
- Page published
- 8 Sept 2026, 19:26
- Last updated
- 26 Aug 2026, 08:00
- Original links
- Meadin Research：2026年上半年中国旅游市场分析报告_迈点网 (opens in a new tab)Primary source · zh · Published 26 Aug 2026, 08:00