DirectBooker announces hotel partners, ChatGPT app
DirectBooker, an aggregator connecting hotels to AI assistants, has announced supply agreements with five hotel chains including BWH Hotels and Radisson Hotel Group, and launched an app in ChatGPT and a connector in Claude. Founded by former Tripadvisor and Google Travel executives, the company uses model context protocol (MCP) to deliver real-time availability and rates to AI platforms. DirectBooker aims to help hotels capture direct bookings in AI-driven search, reducing reliance on OTAs.
Impact and considerations
DirectBooker's partnerships indicate hotels are actively embracing AI distribution channels to stay competitive in AI-driven search, potentially reshaping hotel booking and offering business travelers more direct booking options and potential price advantages.
Key points
- DirectBooker announced supply agreements with five hotel chains including BWH Hotels and Radisson Hotel Group.
- DirectBooker launched an app in ChatGPT and a connector in Claude.
- The startup was founded by former Tripadvisor and Google Travel executives.
- It uses model context protocol (MCP) to deliver real-time availability and rates to AI platforms.
- DirectBooker aims to help hotels capture direct bookings in AI search, reducing OTA dependence.
- Partnerships cover properties across Europe, the Americas, Asia Pacific, and the Middle East.
Sources and time
- Primary source
- PhocusWire / Phocuswright
- Other sources
- 0
- First source publication
- 30 Apr 2026, 22:00
- Page published
- 13 Aug 2026, 08:21
- Last updated
- 30 Apr 2026, 22:00
- Original links
- PhocusWire All News：DirectBooker announces hotel partners, ChatGPT app (opens in a new tab)Primary source · en · Published 30 Apr 2026, 22:00