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OAG CEO: Customer Expectations Outpace Tech, AI Adoption Surprisingly Fast

Six months into his role, OAG CEO Filip Filipov said customer preferences are moving faster than technology can meet, and AI adoption has been surprisingly fast. He noted AI is unevenly distributed across regions and organizations, with large firms slower due to established processes, while startups move quickly. He also cautioned that AI is often overhyped, and we need to distinguish product, technology, and distribution.

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Impact and considerations

As an aviation data provider, OAG's CEO insights on technology trends help understand the current state and challenges of AI in travel data.

Key points

  • Customer preferences are moving faster than technology can meet, and the industry needs to catch up.
  • AI adoption has been surprisingly fast, with teams across functions using AI.
  • AI is unevenly distributed across regions and organizations, with large firms slower.
  • AI is often overhyped, and we need to distinguish product, technology, and distribution.

Sources and time

Primary source
PhocusWire / Phocuswright
Other sources
0
First source publication
30 Jul 2026, 14:00
Page published
13 Aug 2026, 08:11
Last updated
30 Jul 2026, 14:00
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