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Investor challenges Booking Holdings' balance sheet, buyback strategy

CMF Capital, an investor in Booking Holdings, sent a letter to the board criticizing its aggressive share buyback program for increasing financial risk. CMF noted that the company's equity ratio declined from about 39% in 2019 to 11% by end of 2022 and has since turned negative. The investor urges suspending buybacks and using cash flow to reduce debt and rebuild equity. Booking Holdings has not responded.

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Impact and considerations

Booking Holdings' financial strategy is being questioned, potentially affecting its stock price and investor confidence, with implications for the OTA industry.

Key points

  • CMF Capital criticizes Booking Holdings' buyback program.
  • Equity ratio declined from 39% in 2019 to 11% in 2022 and turned negative.
  • Investor urges suspending buybacks and reducing debt.

Sources and time

Primary source
PhocusWire / Phocuswright
Other sources
0
First source publication
10 Mar 2026, 04:35
Page published
15 Aug 2026, 08:10
Last updated
10 Mar 2026, 04:35
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