Journey Acquires Experiences Platform Epicurate
Hospitality loyalty startup Journey has acquired Epicurate to add experience packaging to its platform. Boutique hotels and short-term rental operators can sell experiences like private dining, wellness, and excursions through the same system, and travelers can book via the Journey app and earn rewards. Epicurate's founder joins Journey as head of dining and experiences. Journey also expanded its seed round to $15 million.
Impact and considerations
The acquisition enhances direct guest relationship management for operators, with experience packaging as a differentiator, impacting the hotel and short-term rental industry.
Key points
- Journey acquires Epicurate to add experience packaging.
- Boutique hotels and STR operators can sell experiences and manage guest relationships.
- Travelers can book experiences via Journey app and earn rewards.
- Epicurate founder joins Journey as head of dining and experiences.
- Seed round expanded to $15 million.
Sources and time
- Primary source
- PhocusWire / Phocuswright
- Other sources
- 0
- First source publication
- 6 May 2026, 22:00
- Page published
- 13 Aug 2026, 08:17
- Last updated
- 6 May 2026, 22:00
- Original links
- PhocusWire All News：Journey acquires experiences platform Epicurate (opens in a new tab)Primary source · en · Published 6 May 2026, 22:00