Direct Ferries launches ChatGPT app for search and discovery
Ferry booking platform Direct Ferries launched a ChatGPT app offering conversational search and discovery. The app connects over 300 operators and 4,000 routes, built on OpenAI's enterprise infrastructure. Direct Ferries says its MCP server interface resolves the complexity of global ferry travel, enabling any agentic search platform to access clean, accurate, real-time inventory. The app is available worldwide via the free version of ChatGPT, with plans to offer the same infrastructure to B2B partners through Direct Ferries Connect.
Impact and considerations
The ferry industry's fragmentation has long been an issue; Direct Ferries' ChatGPT app and MCP server provide a standardized interface that could change ferry booking, relevant for business travelers.
Key points
- Direct Ferries launched a ChatGPT app connecting 300+ operators and 4,000 routes.
- The app is built on OpenAI's enterprise infrastructure and uses an MCP server for real-time inventory.
- The app is available worldwide via the free version of ChatGPT.
- Plans to offer the same infrastructure to B2B partners via Direct Ferries Connect.
Sources and time
- Primary source
- PhocusWire / Phocuswright
- Other sources
- 0
- First source publication
- 13 May 2026, 15:00
- Page published
- 13 Aug 2026, 08:17
- Last updated
- 13 May 2026, 15:00
- Original links
- PhocusWire All News：Direct Ferries launches ChatGPT app for search, discovery (opens in a new tab)Primary source · en · Published 13 May 2026, 15:00