Hostelworld CEO on building for the social traveler
Hostelworld CEO Gary Morrison said at Phocuswright Europe 2026 that the company builds its business around social needs, not just budget accommodation. He emphasized the importance of social networks and local experiences, and believes AI will change travel discovery.
Impact and considerations
Hostelworld's strategic shift reflects a trend from price competition to experience and social focus, with implications for bleisure travel.
Key points
- Hostelworld builds its business around social needs.
- The company launched its social network in 2022.
- Morrison believes AI will change travel discovery.
- The company focuses on helping travelers find local experiences.
Sources and time
- Primary source
- PhocusWire / Phocuswright
- Other sources
- 0
- First source publication
- 30 Jun 2026, 14:00
- Page published
- 12 Aug 2026, 14:23
- Last updated
- 30 Jun 2026, 14:00
- Original links
- PhocusWire All News：Hostelworld’s Gary Morrison on building for the social traveler (opens in a new tab)Primary source · en · Published 30 Jun 2026, 14:00