Fora raises $60M to scale AI assistant Via
Fora, a technology platform for travel advisors, has closed a $60 million Series D round, valuing the company at $1 billion. The funding will scale its AI assistant Via, which helps advisors with destination research, supplier info, itineraries, and proposal generation. Advisors have booked over $3 billion in travel since launch in 2021.
Impact and considerations
Fora's funding indicates capital interest in AI for travel advisors, potentially transforming how advisors work and improving efficiency.
Key points
- Fora closed a $60 million Series D round, valuing the company at $1 billion.
- Funding will scale its AI assistant Via, currently in beta.
- Advisors have booked over $3 billion in travel since launch in 2021.
- Investors include Forerunner, Tactile Ventures, Thrive Capital, and others.
Sources and time
- Primary source
- PhocusWire / Phocuswright
- Other sources
- 0
- First source publication
- 17 Jul 2026, 00:00
- Page published
- 12 Aug 2026, 14:17
- Last updated
- 17 Jul 2026, 00:00
- Original links
- PhocusWire All News：Fora lands $60M to scale AI assistant for travel advisors (opens in a new tab)Primary source · en · Published 17 Jul 2026, 00:00