Chinese OTAs deploy AI for global push
Phocuswright report highlights Chinese OTAs like Trip.com and Fliggy using AI tools (TripGenie, AskMe) for global expansion. The 2026 Spring Festival kicked off agentic mobile commerce; Chinese OTAs customize open-source LLMs like DeepSeek for seamless conversational booking and plan to export mobile-first ecosystems to Asia Pacific and beyond.
Impact and considerations
Chinese OTAs' AI innovation may reshape global travel booking; corporate travel should watch their agentic booking and mobile ecosystem internationalization.
Key points
- Chinese OTAs launched AI trip-planning tools like Trip.com's TripGenie and Fliggy's AskMe.
- The 2026 Spring Festival kicked off agentic mobile commerce, with travel as a sandbox.
- OTAs customize open-source LLMs like DeepSeek for seamless conversational booking.
- They plan to export mobile-first ecosystems to Asia Pacific and globally.
Sources and time
- Primary source
- PhocusWire / Phocuswright
- Other sources
- 0
- First source publication
- 7 Apr 2026, 15:00
- Page published
- 13 Aug 2026, 08:22
- Last updated
- 7 Apr 2026, 15:00
- Original links
- PhocusWire All News：Chinese OTAs deploy AI for global push (opens in a new tab)Primary source · en · Published 7 Apr 2026, 15:00