HBX builds out experiences offering with Bridgify acquisition
HBX Group acquired Israel-based experiences technology company Bridgify for €3 million upfront plus performance-based consideration. Bridgify offers an AI-powered platform with access to over a million experiences, enhancing HBX's distribution capabilities.
Impact and considerations
The acquisition strengthens HBX's position in experience distribution, using AI recommendation algorithms to simplify supply access, offering API and white-label solutions, and driving AI and automation innovation.
Key points
- HBX acquired Bridgify for €3 million upfront.
- Bridgify's platform provides access to over a million experiences.
- Technology includes AI recommendation algorithms, boosting distribution.
- Partners can integrate experiences via API and white-label solutions.
Sources and time
- Primary source
- PhocusWire / Phocuswright
- Other sources
- 0
- First source publication
- 13 May 2026, 21:50
- Page published
- 15 Aug 2026, 08:09
- Last updated
- 13 May 2026, 21:50
- Original links
- PhocusWire All News：HBX builds out experiences offering with Bridgify acquisition | PhocusWire (opens in a new tab)Primary source · en · Published 13 May 2026, 21:50