Trip.com Group focuses on attractions and experience economy
Trip.com Group expects to deliver approximately $5 billion in gross merchandise volume from destination services, driven by strong APAC demand. The company introduced a multilingual ticketing machine solution supporting 15 languages, deployed in over 7 countries and regions, serving over 300 attractions. AI plays a key role in personalization and customer service, with tools like Trip.Planner using over 20 million points of interest to generate personalized itineraries.
Impact and considerations
Trip.com Group's innovation in attractions and experiences demonstrates how OTAs leverage technology and AI to enhance travel experiences, with significant implications for destination marketing and the travel supply chain.
Key points
- Expected $5 billion GMV from destination services
- Multilingual ticketing machine supports 15 languages
- AI tools use over 20 million points of interest
- Experience economy becomes growth engine
Sources and time
- Primary source
- PhocusWire / Phocuswright
- Other sources
- 0
- First source publication
- 18 Mar 2026, 15:00
- Page published
- 13 Aug 2026, 08:23
- Last updated
- 18 Mar 2026, 15:00
- Original links
- PhocusWire All News：Winning in attractions: Innovation, personalization and the travel experience economy (opens in a new tab)Primary source · en · Published 18 Mar 2026, 15:00