HomeToGo links operational gains to internal AI use
HomeToGo reported in its H1 2026 earnings that internal AI adoption has improved operational efficiency. With 100% of its workforce having access to 15 AI tools, customer email responses are three times faster and chat escalations reduced by 85%. AI-generated search ads drove a 44% lift in return on ad spend in tests, and video production costs cut by over 60%. New products are built in weeks instead of months. B2B business HomeToGo_PRO grew 250.5% YoY to €105.2 million, now 66% of total revenue.
Impact and considerations
HomeToGo's case demonstrates that AI can not only improve internal operational efficiency but also significantly enhance financial performance. For the business travel industry, this showcases AI's practical value in customer service, marketing, and product development, potentially prompting more companies to accelera…
Key points
- HomeToGo provides 15 AI tools to all employees, tripling customer email response speed and reducing chat escalations by 85%.
- AI-generated search ads improved return on ad spend by 44% and cut video production costs by over 60%.
- New product development cycles shortened from months to weeks, e.g., partner center built in four weeks.
- B2B business HomeToGo_PRO grew 250.5% YoY to €105.2 million, now 66% of total revenue.
- H1 2026 IFRS revenue reached €160.1 million, up 71.8% YoY.
Sources and time
- Primary source
- PhocusWire / Phocuswright
- Other sources
- 0
- First source publication
- 21 Aug 2026, 02:40
- Page published
- 21 Aug 2026, 03:09
- Last updated
- 21 Aug 2026, 02:40
- Original links
- PhocusWire All News：HomeToGo links operational gains to internal AI use | PhocusWire (opens in a new tab)Primary source · en · Published 21 Aug 2026, 02:40