Hilton rolls out AI trip-planning tool
Hilton has launched a beta version of its generative AI-powered trip planner called 'Hilton AI Planner' to help travelers find hotels. The tool uses conversational intelligence to let users explore Hilton's global portfolio, compare properties, and learn about amenities. It is initially rolling out to a small pool of site traffic on Hilton.com and will expand later. Hilton's SVP and CIO Michael Leidinger said it marks another step in reimagining the travel experience. This is the latest in a series of AI initiatives from hotel chains, with Marriott and IHG also pursuing similar plans.
Impact and considerations
Hilton's AI planner will transform hotel search and booking experiences, impacting hotel digitalization and customer engagement.
Key points
- Hilton launches beta version of AI trip planner.
- Tool uses natural language to explore hotel portfolio.
- Marriott and IHG are also pursuing similar AI initiatives.
Sources and time
- Primary source
- PhocusWire / Phocuswright
- Other sources
- 0
- First source publication
- 11 Mar 2026, 02:25
- Page published
- 13 Aug 2026, 08:26
- Last updated
- 11 Mar 2026, 02:25
- Original links
- PhocusWire All News：Hilton rolls out AI trip-planning tool | PhocusWire (opens in a new tab)Primary source · en · Published 11 Mar 2026, 02:25