Germany sets travel spending record, sustaining it won't be simple
Phocuswright reports Germany's travel gross bookings reached €76.3 billion in 2025, up 5%, making it Europe's largest outbound market. Despite two years of GDP contraction and geopolitical disruption, Germans redirected to Southern Europe. The report projects ~4% annual growth from 2027 if Middle East conflict eases. Germany is increasingly digital: 77% of trips include at least one online booking, and 17% use AI for travel planning.
Impact and considerations
As Europe's largest travel market, Germany's consumer trends and digitalization are highly relevant for global suppliers and distributors.
Key points
- Germany's travel gross bookings reached €76.3B in 2025, up 5%
- Germany is Europe's largest outbound market, expected to remain through 2029
- 77% of trips include at least one online booking; 17% use AI for planning
- Rail travel growing; cross-border long-distance rail passengers 30% above 2019
Sources and time
- Primary source
- PhocusWire / Phocuswright
- Other sources
- 0
- First source publication
- 16 Jun 2026, 15:00
- Page published
- 13 Aug 2026, 08:14
- Last updated
- 16 Jun 2026, 15:00
- Original links
- PhocusWire All News：Germany sets a travel spending record—sustaining it won’t be simple (opens in a new tab)Primary source · en · Published 16 Jun 2026, 15:00