Non-negotiables for indulgent travelers and what makes premium worth it
Phocuswright's research report 'Quiet Luxury in Motion' shows that for indulgent travelers, safety and security (45%) and food and beverage quality (43%) are the most common non-negotiables. Generational differences exist: baby boomers+ prioritize F&B (55%), Gen X values high-touch service (34%), and millennials prioritize unique access (32%), well-being (34%), and privacy (38%).
Impact and considerations
Understanding indulgent travelers' priorities helps suppliers tailor offerings to differentiate and earn loyalty.
Key points
- Safety and security (45%) and F&B quality (43%) are the most common non-negotiables.
- Baby boomers+ prioritize F&B (55%).
- Gen X is interested in high-touch service (34%).
- Millennials value unique access (32%), well-being (34%), and privacy (38%).
Sources and time
- Primary source
- PhocusWire / Phocuswright
- Other sources
- 0
- First source publication
- 27 Apr 2026, 16:00
- Page published
- 13 Aug 2026, 08:18
- Last updated
- 27 Apr 2026, 16:00
- Original links
- PhocusWire All News：Non-negotiables for indulgent travelers and what makes premium worth it (opens in a new tab)Primary source · en · Published 27 Apr 2026, 16:00