HBX Group acquires packaging tech specialist PerfectStay
HBX Group has completed the full acquisition of Paris-based dynamic packaging technology company PerfectStay for an undisclosed amount. HBX initially acquired 25% of PerfectStay in mid-2024, and the transaction is based on a long-term, performance-based deal related to EBITDA until 2030. HBX said the acquisition reflects a shared belief in the long-term potential of holiday packaging as a strategic growth opportunity in B2B2C travel. PerfectStay will continue to operate from its Paris headquarters, supported by HBX Group's technology, product, and sourcing teams.
Impact and considerations
The acquisition strengthens HBX's role in the travel value chain by combining PerfectStay's packaging technology with HBX's global hotel inventory and distribution scale, enabling clients to enter or accelerate in this market and helping airlines, banks, and consumer brands build or scale vacation offerings.
Key points
- HBX Group completes full acquisition of PerfectStay for undisclosed amount.
- HBX initially acquired 25% of PerfectStay in mid-2024; deal is performance-based tied to EBITDA until 2030.
- PerfectStay will continue operating from Paris, supported by HBX Group's technology, product, and sourcing teams.
- Acquisition aims to strengthen HBX's holiday packaging business in B2B2C travel.
Sources and time
- Primary source
- PhocusWire / Phocuswright
- Other sources
- 0
- First source publication
- 1 Apr 2026, 23:00
- Page published
- 13 Aug 2026, 08:22
- Last updated
- 1 Apr 2026, 23:00
- Original links
- PhocusWire All News：HBX Group acquires packaging tech specialist PerfectStay | PhocusWire (opens in a new tab)Primary source · en · Published 1 Apr 2026, 23:00