South Africa's $2.5B online travel market attracts new wave of homegrown tech
South Africa's online travel market was valued at $2.54 billion in 2024, projected to reach nearly $6 billion by 2033. 57% of Africa's tourism tech VC investment flowed into South Africa, over $3.1 billion between 2019-2024. Nearly half of South Africans use AI for travel planning, and two-thirds of hoteliers have an AI strategy.
Impact and considerations
South Africa's online travel market is growing rapidly with homegrown tech rising, offering insights for global travel tech investment.
Key points
- Market valued at $2.54 billion in 2024
- Projected to reach nearly $6 billion by 2033
- 57% of Africa's tourism tech VC investment in South Africa
- Nearly half of South Africans use AI for travel planning
- Almost two-thirds of hoteliers have an AI strategy
Sources and time
- Primary source
- PhocusWire / Phocuswright
- Other sources
- 0
- First source publication
- 1 Apr 2026, 16:00
- Page published
- 14 Aug 2026, 08:09
- Last updated
- 1 Apr 2026, 16:00
- Original links
- PhocusWire All News：South Africa’s $2.5B online travel market attracts new wave of homegrown tech (opens in a new tab)Primary source · en · Published 1 Apr 2026, 16:00