APAC Travel Trends: AI, Loyalty Ecosystems, and Experiences Boom
Phocuswright report notes APAC travel is 'digital-first', with AI personalization, predictive search, and automated planning accelerating online shift. Experiences spending is growing, with APAC travelers more willing to increase spend than Western counterparts. Loyalty is trending toward cross-brand ecosystem collaborations.
Impact and considerations
For business travel buyers, understanding APAC trends helps identify regional growth opportunities and consumer behavior shifts.
Key points
- APAC travel market expected to reach $522.7 billion in gross bookings by 2028.
- AI and superapps drive online shift.
- Experiences spending grows; loyalty shifts to ecosystem collaborations.
Sources and time
- Primary source
- PhocusWire / Phocuswright
- Other sources
- 0
- First source publication
- 5 Mar 2026, 14:00
- Page published
- 13 Aug 2026, 08:27
- Last updated
- 5 Mar 2026, 14:00
- Original links
- PhocusWire All News：APAC travel trends pt. 2: AI, loyalty ecosystems and the experiences boom (opens in a new tab)Primary source · en · Published 5 Mar 2026, 14:00