Lake.com introduces subscription model for hosts
Lake.com launched an annual subscription model for STR hosts and property managers, replacing commission-based bookings. Premium costs $499/year, Portfolio $3,999/year, offering commission-free booking and direct booking. This responds to the direct booking trend, providing more flexibility.
Impact and considerations
Subscription model may change STR distribution; corporate travel accommodation buyers should watch direct booking options and cost implications.
Key points
- Lake.com launched annual subscriptions replacing 10% commission.
- Premium costs $499/year, Portfolio $3,999/year.
- Subscriptions include commission-free booking and direct booking.
- Responds to direct booking trend, offering more flexibility.
Sources and time
- Primary source
- PhocusWire / Phocuswright
- Other sources
- 0
- First source publication
- 6 Apr 2026, 16:00
- Page published
- 13 Aug 2026, 08:22
- Last updated
- 6 Apr 2026, 16:00
- Original links
- PhocusWire All News：Lake.com introduces subscription model for hosts, property managers (opens in a new tab)Primary source · en · Published 6 Apr 2026, 16:00